A NEW cheese – produced at the home of the Glastonbury Festival – is hitting the shelves this month.
Worthy Farm, in Pilton, the award-winning dairy farm operated by festival founder Michael Eavis, is launching its first ever Reserve Cheddar cheese in Co-op stores across the nation.
The Worthy Farm Reserve Cheddar (£3.00/320g) has been created using milk from the dairy herd that are fortunate to call the famous Glastonbury Festival site their home all year round.
Neighbouring Wyke Farms has joined forces with Worthy, putting the milk to good use.
The Co-op and the Glastonbury Festival already share a partnership.
Since 2019, the Co-op became the event’s first retail partner at the festival – and Pilton itself is home to Co-op store.
And as part of the launch, each month customers will have the chance to win tickets to the next Glastonbury Festival.
Mr Eavis said: “About 100 years ago, my grandfather decided to make the milk at Worthy Farm into Caerphilly cheese.
“Now, after 50 years of our recent festival history, our farm milk is being made into cheese once again by Wyke Farms and will be sold exclusively at Co-op stores across the UK.
“We’re thrilled that we can work together as a collective, with Co-op and Wyke Farms, to bring this tasty reserve cheddar to households across the UK.”
Worthy Farm Reserve Cheddar is aged under wood for six months, delivering a mature rounded, smooth and moreish flavour with a hint of sweetness, that melts to give a lasting, creamy flavour.
Joanne Wadsworth, Co-op cheese buyer, said: “Co-op is well-known for its support of British farmers and producers, plus our on-going relationship and shared values with the Glastonbury Festival makes our stores the perfect home for Worthy Farm Reserve Cheddar.”
In 2019, Co-op was selected as Glastonbury Festival’s first ever retail partner.
The relationship was founded on a shared ethos of co-operation, community support, ethical values and campaigning to make meaningful change.
In June 2019, Co-op built a bespoke, fully operational 6,000 square foot food store at Glastonbury Festival and looks forward to returning when the festival opens again.